How to Capture the Market for Festive Catering Needs
By KOPIŌ Krew
Festive periods are often the best revenue opportunity for F&B business. For the halal F&B provider, no opportunity comes close to the Ramadan/Eid Fitri festivities. In 2025 alone, there are at least 10 bazaars, if not more, spread across the island. However, the opportunities came at a price, often too high for many to manage. Things got so bad that authorities had to put a clamp on the skyrocketing rental by putting a cap on the rental charges.
Yet, another opportunity is present in the Ramadan/Eid festivities that don’t get talked about often: Channel News Asia (CNA) recently reported that festive catering orders during 2025 Hari Raya has jumped by as much at 35% compared to the previous year.
Why Festive Catering
One of the key ingredients for creating successful opportunity in the halal market comes from being sensitive to the cultural and social make up of the Muslim community. Here are some factors that contributes to the popularity of festive catering during the Ramadan/Eid Fitr period:
First Day Celebration = Large Family Gatherings
It is virtually an unspoken rule for any festivities (regardless of culture or religion) that the eldest household gets the first visit. However, this would mean that the eldest household have to play guest to large influx of visitors. Considering that the elder host has to contend with:
- lack of cooking space
- their age and physical health
- recuperating from a long bout of fasting
makes self preparation of food to meet the needs of their guests almost impractical.
Open House Gatherings
If the first few days of Hari Raya is reserved for visiting the elder family members, the third and final weeks of Hari Raya is often reserved for “open house” gatherings. There are equal opportunities in both private customers and corporate orders, who find the value in organising open house gatherings to hosts friends and acquaintances as a way to strengthen friendship and network ties.
4 Tips to Win The Festive Catering Game
With the above factors in mind, a strategically placed F&B operators can tap into this festivities market. Here’s four ways your food business can differentiate and corner the market on festive food catering orders.
i. Emphasize Convenience and Value
Hassle-free solutions are what consumers crave. Provide full catering services with setup, delivery, and even on-site personnel if needed. Tiered packages with different group sizes—from small family affairs to company functions—can be provided. Bundling with optional extras such as festive décor, disposable ware, or drinks can also enhance perceived value.
ii. Use Online Marketing and Pre-Orders
The holiday season necessitates pre-planning from customers. Promote your catering packages well in advance through online marketing—use targeted advertisements, mailers, and social media suggestions. Implement a pre-order system with advance discounts or scarcity to create a sense of urgency and pre-book in advance.
iii. Ensure Reliable Logistics & On-Time Delivery
Catering is not just about food—it’s about seamless execution too. Invest in high-quality food transport solutions to maintain freshness and temperature. Collaborate with reliable delivery partners and have contingencies in place to avoid last-minute mistakes, ensuring a seamless experience for your customers.
iv. Create Festive Loyalty Programs
Encourage repeat business with holiday loyalty rewards. A reward program—discounts on the next purchase, referral incentives, or returning client specials—promotes long-term client retention.
Conclusion
Catering in the festive season is not just about food service; it’s about creating an experience to remember. With tailored offerings, online marketing, and top-notch service, your F&B business can be the talk of the festive catering season. Plan in advance, deliver with precision, and watch your festive orders come in!
Ready to elevate your catering business? KOPIŌ can help you craft the perfect marketing strategy. Contact us today!
About KOPIŌ Krew
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